The first step in applying the perfectly natural look is the base; the foundation. And choosing the right shade for you can get tricky, but it doesn’t have to be. With nationwide stores such as CVS and Walgreen’s, who either accept opened products with a full return policy or boast employees specializing in makeup consultation, you can’t go wrong. It’s such an important part of the equation; that it goes without saying how comfortable you will feel in splurging when you find the right brand and shade for you. Since it is the “base” of your look, the rest of your accompanying makeup doesn’t have to cost quite so much. The three key notes to keep in mind when heading out to your local drug store or department store are: knowing your skin type, considering your skin color and deciding whether you prefer liquid or powder. There’s also the option of either going with a moisturized finish for that glow, or a matte finish, for that classic look. Whatever your choice, picking the color suited best to you, will do wonders when choosing your outfit, complement just about any hairstyle, and seamlessly mesh with any other makeup you choose to mix in. Have fun and always keep in mind that the world’s best kept beauty secret is remembering to smile.